Stakeholder participation guide for Financial Literacy Month

The stakeholder participation guide includes information and resources to help you promote this year’s campaign and offers ways to tailor your activities to your sector and audiences.

This Financial Literacy Month help Canadians talk about money.

How?

1. Encourage them to do one thing that boosts their financial literacy

Ask the people you support or employ to “do one thing” to boost their financial literacy and to share what they’re doing with others, in conversations with friends and family, on social media or in other ways.

It doesn’t have to be big. It could be as simple as checking their credit score or using FCAC’s free tools and resources to create a budget or set a financial goal.

To make it happen, ask them to:

1. Decide on their “one thing”
2. Tell people about it
3. Encourage others to do the same

#MoneyOnYourMind

2. Start the conversation

Use these ideas and resources to help create your Money on your mind. Talk about it! activities.

Money on your mind. Talk about it! on social media

• Use social media to tell people why you’re supporting the campaign and showcase the support or services you already offer
• Encourage your audience to talk about money and do “one thing” to boost their financial literacy
• Use the hashtags #MoneyOnYourMind and #FLM2024 to share the various “things” you’re encouraging your audience to do. Whether it’s saving more, investing wisely, or budgeting better, let us know so we can help spread the word
• Short on time? Use our free #MoneyOnYourMind graphics and sample posts (available in October)

 3. Share FCAC resources

• Let people know where they can find information and support by linking to FCAC’s free tools and resources on your internal or external channels
• Share FCAC’s latest survey results on Canadian’s financial well-being
• Share or print our Money on your mind. Talk about it! poster to point users to campaign resources or activities

4. Tailor your activities to your sector and audiences

• Create or adapt your content to help your audience start talking about money
• Provide opportunities or organize an event where your audience can talk to you about money face-to-face or online, and where you can share your knowledge and promote the financial resources or services that are already available

5. Talk money in your local area

Engage with local media to tell them about the work you’re doing and how you are helping people talk about money during Financial Literacy Month.

3 Key takeaways

Spark dialogue with the people and communities you serve using these 3 key messages:

Break the taboo and talk about money: This Financial Literacy Month let’s break the taboo against talking about money! Starting a conversation with friends and family can build financial confidence and open the door to a better financial future.

There is a cost if we avoid money conversations: Many Canadians find it difficult to talk about money and finances, but we don't talk about the cost of avoiding these conversations.

There are tools and resources to help: FCAC and its collaborators have a wealth of information, tools and resources to help you talk about money, manage your finances and achieve positive financial outcomes.