Commentary – Food for thought on food environments in Canada
Lana Vanderlee, PhD, Guest Editor; Mary R. L’Abbé, PhD
https://doi.org/10.24095/hpcdp.37.9.01
Author reference:
Department of Nutritional Sciences, University of Toronto, Toronto, Ontario, Canada
Correspondence: Lana Vanderlee, University of Toronto, Department of Nutritional Sciences, 150 College St, Toronto, ON M5S 3E2; Tel: 416-946-7545; Email: lana.vanderlee@utoronto.ca
Health Promotion and Chronic Disease Prevention in Canada
As a whole, the environments in which we make our food choices do not typically reinforce and support healthy behaviours. The Canadian food environment in which we live, work, and play is failing to provide and promote healthy diets; as a result, Canada has seen high and continually rising rates of overweight and obesity and diet-related non-communicable diseases (NCDs) across the life course and among all sectors of society, with particularly high rates among vulnerable populations (such as Indigenous populations and those with low socioeconomic status). Swinburn and colleagues conceptualized the food environment as “the collective physical, economic, policy and sociocultural surroundings, opportunities and conditions that influence people’s food and beverage choices and nutritional status.”Footnote 1 The scope of what is captured by the term “food environment” is broad, and includes such areas as food access and availability; food promotion and pricing; food labelling; the nutritional composition of the food supply and foods provided in public and private sector settings; and the retail food environment. These areas are influenced by the major actors that play roles in establishing a healthy food environment, including government (health, education, agriculture, finance, and international trade, among others), the food industry, and civil society more broadly.
Importantly, policies, interventions and actions aimed at improving the food environment shift the responsibility for improving dietary habits from individual responsibility for behaviours and choices to the collective environmental factors that support (or discourage) healthy food choices. This population-level approach works to shift the curve for both the high-risk and general populations, and focuses on interventions that have a broad reach and scope, while acknowledging the variety of societal factors that drive social norms and social structures that can endorse or impede healthy behaviours. Health-promoting food environments serve to make the healthy choice not only the easy choice, but also the most accessible, available, affordable, and preferred choice for consumers.Footnote 2
Globally, there appears to be a significant window for policy action to address the food environment. The United Nations (UN) Political Declaration of the High-level Meeting of the General Assembly on the Prevention and Control of Non-communicable DiseasesFootnote 3 in 2011 set the stage for global efforts combating diet-related NCDs, which led to the World Health Organization’s (WHO) Global Action Plan for the Prevention and Control of NCDs.Footnote 4 Subsequently, the WHO Report of the Commission on Ending Childhood ObesityFootnote 5 and Set of Recommendations on the Marketing of Foods and Non-alcoholic Beverages to Children6 set out strong policy recommendations for improving aspects of the food environment, among other major documents and efforts. At the country level, Brazil’s revolutionary food guideFootnote 7 , which encompasses a holistic view of healthy eating, Mexico’s excise tax on beverages with sugar and calorically-dense foodsFootnote 8 , and Chile’s comprehensive policies on food labelling and marketing to childrenFootnote 9 are a few examples of cutting edge policies that have been implemented to support and reinforce a healthy food environment. Within Canada, the announcement of the Healthy Eating StrategyFootnote 10 will, if fully implemented, position Canada as a world leader in tackling multiple dimensions of the food environment through innovative and comprehensive policy and programming.
The September and October special issues of this journal aim to deconstruct aspects of the Canadian food environment across a variety of domains, and demonstrate some of the opportunities for major actors to take action in this area. In this September issue, the article by Potvin Kent et al.Footnote 11 examines the relative ‘healthiness’ of breakfast cereals in the Canadian food supply, which are commonly targeted towards children and families via advertising on food packages and in mainstream media channels. They found that the nutritional profile of cereals with advertising targeted towards children was of particularly poor quality. The article by ProwseFootnote 12 examines food marketing policies using a settings-based approach to determine what policies are currently in place to limit the power and the exposure of marketing to young audiences who are particularly vulnerable to such practices. Both the Potvin Kent and Prowse articles highlight policy options for decreasing the impact of marketing as well as the need to engage with the food industry to move forward on an agenda for improving the quality of the food supply.
Jalbert-Arsenault et al.Footnote 13 explore aspects of marketing and promotion of foods within supermarkets, one of the most proximal retail environments that can significantly influence consumer food choices at the point of sale. They used a tool developed to measure the availability, price, promotion and placement of healthful (i.e., vegetables and fruit) and less healthful (i.e., ultra-processed food products and carbonated beverage) items. The great variation in retail environments between different chain supermarkets in one low-to-medium-income neighbourhood in Montréal, and the high proportion of larger retailers promoting the sale of ultra-processed food products to a greater extent than their healthier counterparts, defies the common definition of supermarkets as ‘healthy’ food outlets and highlights the opportunity for health promotion within consumer retail food environments.
The article by Orava and colleaguesFootnote 14 explores the implementation of mandatory nutrition standards in school settings in Ontario to promote healthy eating among students using a Comprehensive School Health approach. Orava identifies that while the physical environment within schools may support healthy eating, the social environment is not uniformly conducive to improving healthy eating. Engaging with stakeholders and champions within programs is likely to increase uptake and implementation of policy. The article provides insight into the importance of the context within which policy is it implemented, and a need for a policy approach to implementing Comprehensive School Health to promote healthy eating and behaviours in the school environment.
Lastly, with increasing global activity in food environment policy, monitoring is critical to understand the extent of implementation and evaluate the impact of policy. In this September issue, Boucher and colleaguesFootnote 15 explore indicators of healthy food access, food literacy, and food environments using publicly available data already collected in Ontario and in Canada, and identify major gaps that currently prevent thorough monitoring in Ontario. As efforts to improve the food environment move forward in Canada, comprehensive data at the federal, provincial and municipal levels will be increasingly required to map and monitor progress in improving both the food environment and dietary habits. Within Canada, Raine and colleagues have developed the Report Card for Healthy Environments that is currently used in Alberta to comprehensively monitor the status of the food environment and provide recommendations for action.Footnote 16 This is on trend with efforts to monitor food environments globally, such as the International Network for Food and Obesity / non-communicable Diseases Research, Monitoring and Action Support (INFORMAS). INFORMAS is a group of academic and public-sector stakeholders who have worked to collectively establish a set of common methods which can be used to monitor food environments globally, and this work is ongoing in Canada.Footnote 1
The diversity of articles in this special issue underscores the breadth of work being conducted within Canada to fill evidence gaps and inform policy to address healthy eating. Dietary behaviours are the leading behavioural risk factor for death globally, greater than tobacco, alcohol use, and physical inactivity.Footnote 17 As policies and interventions are implemented in Canada to shift the food environment towards one that is health-promoting, the monitoring and subsequent evaluation of the impact of these efforts will be critical to identify future directions to improve the diet and health of Canadians.
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