Tourism Relief Fund (TRF) in the Prairie provinces

The Tourism Relief Fund supports tourism businesses and organizations to adapt their operations to meet public health requirements while investing in products and services to facilitate their future growth. With a budget of $500 million over 2 years (ending March 31, 2023), including $485 million in regional priorities funding administered by Canada’s regional development agencies. The TRF has dedicated $50 million specifically to Indigenous tourism initiatives and $15 million to the National Priorities Stream administered by Innovation, Science and Economic Development Canada (ISED). This fund will help position Canada as a destination of choice as domestic and international travel rebounds, by:

• empowering tourism businesses to create new or enhance existing tourism experiences and products to attract more local and domestic visitors
• helping the tourism sector reposition itself to welcome international visitors by providing the best Canadian tourism experiences we have to offer

Indigenous applicants

Indigenous tourism projects are important to Canada’s economic recovery efforts and a priority under the TRF. Under the fund, $50 million will specifically support Indigenous tourism initiatives. Contributions to Indigenous entities (not generating profits) will normally be non-repayable. Indigenous applicants are invited to apply through the process described below.

National tourism support

Through the National Priorities Stream, ISED will deliver $15 million to support the advancement of national tourism priorities aligned with Canada’s Federal Tourism Growth Strategy. These include destination development, seasonal and geographic dispersion, and human resources and skills development.

This funding will also help national tourism organizations to support the overall tourism sector on its path to recovery through pan-Canadian or multi-regional activities, such as:

• conferences and events
• training and research
• network building

Eligible applicants

Eligible applicants include tourism entities that cater mainly to visitors, such as:

• businesses
• not-for-profit organizations, such as tourism associations
• band councils or other Indigenous organizations and cooperatives

To be considered eligible for this fund, applicants must meet at least one of the following criteria:

• be a key supplier or operator in the visitor experience
• be part of a defined tourism cluster or a tourism dependent community, including supporting downtown cores
• provide an anchor product or service in a tourism destination

For more details on eligible applicants, please consult the applicant guide.

Eligible activities

Tourism Relief Fund projects will focus on:

• Product development: For example, projects that enhance tourism experiences; help tourism businesses adapt to the “new normal” and modernize their offerings; and, encourage the adoption of more environmentally sustainable and inclusive practices.
• Destination development: For example, projects that position communities to take advantage of post-pandemic opportunities through strategic planning for medium- to long-term investments, as well as supporting destination development prospects in line with objectives set out in the Federal Tourism Growth Strategy.

Recognizing local realities, the regional development agencies (RDAs) will work to address the needs of businesses and communities on a regional basis across Canada and offer consistent support across the country in this critical time.

For more details on the eligibility criteria, please consult the applicant guide.

Financial support

Contributions to businesses will be either:

• non-repayable contributions up to $100,000 for up to 50% of eligible costs or
• fully repayable contributions up to $500,000 for up to 75% of eligible costs

Not-for-profit organizations and Indigenous entities (not generating profits) will be eligible for non-repayable contributions.

• Project contribution amounts would not normally exceed $500,000. The actual contribution amount will be based on the minimum amount required to carry out the project.

For more details on the eligibility criteria, please consult the applicant guide.

Submitting an application

Before submitting an application, please make sure to consult the applicant guide.

Once you are ready, please complete and submit the Tourism Relief Fund application form.

For more information on the resources available for businesses, visit Canada’s COVID-19 Economic Response Plan page, consult the Managing your business during COVID-19 page or download the Canada Business application.