Backgrounder: Minister Duguid announces federal investments to grow the performing arts sector in Alberta

PrairiesCan is investing $8,356,420 in non-repayable funding for 13 projects in Alberta through the Prairie Performing Arts Initiative (PPAI).

Through PPAI, PrairiesCan investments support local performing arts organizations as they re-engage and attract audiences and diversify their revenue. Funding will support the long-term economic resiliency of arts organizations by helping them innovate their current practices and enhance their offerings.

Edmonton

• Ballet Edmonton Society ($587,831)
  Create a digital portfolio to enhance visual storytelling and attract new audiences.

• The Citadel Theatre ($750,000)
  Implement a multifaceted business strategy to grow audience base, diversify revenue streams, and enhance theatre experiences.

• Edmonton Opera Association ($682,550)
  Improve sustainability and audience growth using innovative digital tools and branding strategies.

• Edmonton Symphony Society ($750,000)
  Diversify revenue streams, engage new audiences, and enhance business operations through digital content, research, and development.

• Theatre Network Society ($170,000)
  Build a comprehensive rental space and program to diversify revenue.

Calgary

• Alberta Ballet Company ($750,000)
  Implement a marketing strategy to increase visibility and audience engagement within Alberta's vibrant ballet scene.

• The Alberta Theatre Projects Society ($750,000)
  Create and implement fundraising and marketing strategies to re-engage patrons and attract new audiences.

• Calgary Opera Association ($750,000)
  Implement marketing and audience development strategies to increase revenue and diversify audiences.

• Calgary Philharmonic Society ($750,000)
  Implement a new audience development strategy to increase revenue and audience growth to enhance the orchestra's reach.

• Decidedly Jazz Society ($484,853)
  Develop and implement a digital marketing strategy to attract new audiences and improve operations.

• One Yellow Rabbit Theatre Association ($539,000)
  Develop a fund development and marketing plan to increase revenue and audience base.

• Theatre Calgary ($750,000)
  Enhance business development practices, execute marketing campaigns, and implement engagement tools to grow audience base.

• Vertigo Theatre Society ($642,186)
  Establish a fund development department in support of its revenue diversification efforts.

Related products

• News release: Minister Duguid announces federal investments to grow the performing arts sector in Alberta