Minister of Tourism to support the launch of Destination Canada’s 2030 strategy at Rendez-vous Canada 2024

May 15, 2024 – Edmonton, Alberta

The Honourable Soraya Martinez Ferrada, Minister of Tourism and Minister responsible for the Economic Development Agency of Canada for the Regions of Quebec, will be present to support the unveiling of Destination Canada’s ambitious new strategy, “Tourism 2030: A World of Opportunity,” at Rendez-vous Canada 2024. Minister Ferrada will be joined by:

• the Honourable Liza Frulla, Chair of the Board of Directors of Destination Canada
• Marsha Walden, President and CEO of Destination Canada
• Beth Potter, President and CEO of the Tourism Industry Association of Canada

The strategy will highlight Canada’s drive to rank among the top seven global tourism destinations by 2030, focusing on economic growth and year-round tourism enhancement.

The event will be followed by a press Q&A session.

Date: Thursday, May 16, 2024

Time: 9:00 am

Location: Edmonton, Alberta

Members of the media are asked to contact ISED Media Relations at media@ised-isde.gc.ca to receive event location details and confirm their attendance.

Media representatives interested in one-on-one interviews with Minister Ferrada can reach out to Marie‑Justine Torres.