Canadian tourism organizations and attractions showcase our country’s unique history, geography, culture and experiences that bring people into our communities to see all that Canada has to offer. By attracting domestic and international travelers, these destinations also create good local jobs and economic growth in communities.

“Tourism businesses and organizations offer uniquely Canadian experiences to visitors and locals alike. It is an economic cornerstone in communities across southern Ontario, creating jobs and growing the local economy. The Government of Canada knows the value in supporting businesses and organizations who showcase the unique experiences and attractions southern Ontario has to offer.”
- The Honourable Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario

“Southern Ontario’s tourism industry is an incredibly important economic driver and provides jobs for Canadians from all walks of life. Through the Tourism Growth Program, the Government of Canada is supporting local organizations and municipalities like the City of Waterloo. As we continue to invest in this sector, we’ll help bring more domestic and international visitors to the region to discover all that it has to offer.”
- The Honourable Soraya Martinez Ferrada, Minister of Tourism 

“Lumen brings light, art and technology together in Uptown Waterloo. It connects generations through visual, interactive, new media and performance-based installations by renowned artists thereby strengthening the social fabric of our community. Create Waterloo and partners should be commended as this festival gets people outside, benefits several sectors and supports small businesses in Waterloo. I hope to see you at Lumen!”
- The Honourable Bardish Chagger, Member of Parliament for Waterloo

“We are thrilled to receive this vital support from FedDev Ontario for Lumen, Waterloo’s festival of light, art and technology! This funding has helped us bring together cutting-edge technology and vibrant art to create an unforgettable experience. This year’s event is more innovative and accessible than ever, inviting an even bigger audience and creating something that everyone can enjoy. Thank you to FedDev Ontario for your continued support of inclusive economic growth in Waterloo and beyond.”
- Her Worship Dorothy McCabe, Mayor of the City of Waterloo

• Incorporated in 1947, the City of Waterloo is one of three cities in the Regional Municipality of Waterloo. The Waterloo Public Square is located in uptown Waterloo and is home to over 475 businesses. 

• Lumen is an annual, free, all-ages festival that is open to the public and run by the City of Waterloo’s Arts and Creative Industries team, Create Waterloo. Lumen has an average annual attendance of over 100,000 attendees and has featured the work of hundreds of local, national and international artists since its inception. 

• Canada’s regional development agencies are delivering the $108-million Tourism Growth Program, over three years, to support businesses and organizations to help diversify regional economies. These investments in tourism products and experiences will encourage visitation to and within Canada. In southern Ontario, FedDev Ontario is delivering over $30 million through the program.

• Since 2015, the Government of Canada, through FedDev Ontario, has invested over $415 million in nearly 1,450 tourism-related businesses and organizations, estimated to have supported over 24,500 jobs.

Associated links

• Lumen
• City of Waterloo
• FedDev Ontario
• Tourism Growth Program in southern Ontario

Edward Hutchinson
Press Secretary
Office of the Minister responsible for the Federal Economic Development Agency for Southern Ontario
Edward.Hutchinson@feddevontario.gc.ca

FedDev Ontario Media Relations
media@feddevontario.gc.ca

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