Defence Team News Interview with Sgt Sam Mehmood, on the CAF Awareness Advertising Campaign
Video / May 24, 2023
Transcript
Sgt Mehmood: It was great seeing the pride the actors took once they donned on the uniform. It was great seeing the passion and the effort that went in, from the production team, to the actors, and just everyone involved. It was truly a great experience.
Genevieve: The new CAF Advertising Campaign is now in full swing, aimed at inspiring Canadians and permanent residents to consider a thriving career within the Canadian Armed Forces. Today we're joined by Sergeant Sam Mehmood to tell us more about his experience and involvement in the campaign.
Genevieve: What was your role in the filming of the campaign?
Sgt Mehmood: As the representatives of the CAF on the set of "This is For You", the CFRG Group Chief and I were essentially there to ensure that the integrity of the CAF was upheld. This is anywhere from ensuring that the new dress regulations were applied, to the "This is For You" commercial, as well as ensuring that the actors were properly kitted… From making sure that the new Naval Environment combat uniform was worn properly, to ensuring that the CADPAT was worn properly.
Genevieve: And as a serving CAF member, what do you hope or think will come out of this campaign?
Sgt Mehmood: I truly hope this resonates deep within Canadians and permanent residents across Canada. Unlike its predecessors, this is nothing like it. And this is where CAF and Canadians no longer feel like they have to fit within the CAF mold. You can bring your individual attributes, you can bring your diversity, and your exceptional traditions and diversity to the CAF, and help this organization grow.
Genevieve: What would you say being a CAF ambassador means to you?
Sgt Mehmood: It means that we're all in this together. It means that we are our brand ambassadors, and that brand being the Canadian Armed Forces. We know that we need fit, motivated, healthy individuals to be in the rank and file. The Op UNIFIED RECRUITER CANFORGEN that just came out early December 2022 is a great tool to have in your toolset. It has an aide-memoire which details the CAF recruiting process, the benefits package, and anything recruiting-related. So, the next time you have family members, friends, or anyone ask you about the Canadian Armed Forces, you can use that aide-memoire to guide the and talk them through the recruiting process and take them on that journey towards enrolling in the CAF. Check it out!
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