New Brunswick’s tourism industry drives growth
News release
Federal and provincial contributions will boost TIANB’s visibility and training tools
December 5, 2024 · Fredericton, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)
Tourism in Atlantic Canada plays a vital role in boosting the economy, drawing visitors from across the globe and generating employment in communities throughout the region. Recognizing its significance, the Government of Canada is investing to help a key tourism organization in New Brunswick bolster its essential efforts in cultivating a thriving and prosperous tourism sector in the province.
Today, Jenica Atwin, Parliamentary Secretary to the Minister of Indigenous Services and Member of Parliament for Fredericton, announced an investment of $122,092 for the Tourism Industry Association of New Brunswick (TIANB). The announcement was made on behalf of the Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA.
The Honourable Isabelle Thériault, Minister of Tourism, Heritage and Culture also announced contributions of $30,000 on behalf of the Province of New Brunswick, for TIANB.
The funding is helping the organization elevate its marketing, communication, and governance strategies, enhancing visibility, and upgrade its website to boost membership and access to training and resources. The investment also enabled TIANB to host the New Brunswick Tourism Summit, allowing tourism organizations and operators to network and share knowledge.
Together, these initiatives will empower the tourism sector by positioning TIANB as a leading voice and enhancing the tools, skills, and networking opportunities available to members.
Today’s announcement further demonstrates the Government of Canada’s commitment to help grow Atlantic Canada’s tourism sector and highlight the region’s diverse experiences to visitors from around the world.
Quotes
“Tourism brings money into our communities and supports local jobs. ACOA is investing in the Tourism Industry Association of New Brunswick so it can keep up the great work of bringing in more visitors, more business, and more opportunities for folks across the province.”
- The Honourable Gudie Hutchings, Minister of Rural Economic Development and Minister responsible for ACOA
I'm thrilled that the Government of Canada, through ACOA, is supporting TIANB's project to help the tourism sector reach its full potential. The organization’s initiatives will drive sustainable economic growth and create a resilient, inclusive sector that benefits our region for generations."
- Jenica Atwin, Parliamentary Secretary to the Minister of Indigenous Services and Member of Parliament for Fredericton
“Over the past 40 years, TIANB has played a leading role in promoting the tourism industry in New Brunswick. The Department of Tourism, Heritage and Culture is proud to support this key player in ensuring the success, competitiveness and sustainability of the tourism industry in our beautiful province.”
- The Honourable Isabelle Thériault, Minister of Tourism, Heritage and Culture
“ACOA and the Province of New Brunswick’s unwavering support has been instrumental in empowering TIANB to bring our strategic vision to life, fostering growth and innovation in New Brunswick's tourism sector. Together, we are building a stronger organization, more vibrant future for our industry, our communities, and our visitors."
- Joanne Bérubé-Gagné, Executive Advisor, TIANB
Quick facts
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For forty years, the Tourism Industry Association of New Brunswick (TIANB) has played an instrumental role in New Brunswick’s tourism industry. As the leading advocate for tourism issue in the province, the organization provides leadership and direction by collaborating with partners and stakeholders at the provincial, Atlantic, and national levels to ensure a successful, competitive, and sustainable industry.
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Funding for this project is provided through the Atlantic Canada Opportunities Agency’s Regional Economic Growth through Innovation (REGI) program, which supports projects that promote sustainable community economic development, enhance business development and growth, and facilitate innovation.
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The Province of New Brunswick supported TIANB through programs with Tourism, Heritage, and Culture ($20,000) and Post-Secondary Education, Training and Labour ($10,000).
Associated links
Contacts
Connor Burton
Press Secretary
Office of the Minister of Rural Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency
Connor.Burton@acoa-apeca.gc.ca
Ann Kenney
Senior Communications Officer
Atlantic Canada Opportunities Agency
ann.kenney@acoa-apeca.gc.ca
Paul Bradley
Acting Director of Communications
Post-Secondary Education, Training and Labour (PETL)
paul.bradley@gnb.ca
Johanne LeBlanc
Communications
Tourism Heritage and Culture
Johanne.LeBlanc2@gnb.ca
Joanne Bérubé-Gagné
Executive Advisor
Tourism Industry Association of New Brunswick (TIANB)
joanne@tianb.com
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