Poley Mountain Resorts will benefit from investments to help attract more visitors to the region
News release
February 13, 2023 · Sussex, New Brunswick · Atlantic Canada Opportunities Agency (ACOA)
Canada has much to offer visitors: breathtaking landscapes and wide-open spaces, diverse and inclusive experiences, and welcoming people from coast to coast to coast who provide outstanding service. Combined with a strong focus on health and safety and high vaccination against COVID-19, Canada is among the most alluring and smartest destination choices.
The pandemic has had an undeniable impact on Canada’s tourism sector. The Government of Canada continues to help tourism businesses recover and position the industry for strong future growth.
Today, the Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA, announced an investment of $94,775 for Poley Mountain Resorts Ltd. through the Tourism Relief Fund (TRF).
This investment will make it easier for visitors to book their own ticket and rental equipment through upgrades to Poley’s on-line system and add equipment to expand activities offered at the resort. The technology will not only increase convenience for visitors but will also provide valuable information on numbers of expected visitors in any given period. Added equipment includes bike hangers on chair lift chairs, and mountain and e-bikes to respond to increasing demand for year-round activities.
Launched in July 2021, the TRF was created to help organizations and businesses in the tourism sector adapt their operations to meet public health requirements, offer innovative products and services to visitors and prepare to welcome back travellers. Canada’s regional development agencies are delivering $485 million in TRF support.
Quotes
“As we recover from the pandemic, we are focused on being there for the tourism sector. With the support announced today, Poley Mountain Resorts will be able to prepare for the future. This is an important step in the recovery effort as visitors rediscover the world-class tourism experiences Atlantic Canada has to offer.”
- The Honourable Ginette Petitpas Taylor, Minister of Official Languages and Minister responsible for ACOA
“As we move past the acute phase of the pandemic, Canada’s tourism sector is showing strong signs of growth. The Government of Canada’s investments in tourism over the last two years focused on the survival of our visitor economy. As we move to revival and the growth of the sector, we continue to provide targeted support to tourism businesses so they can keep delivering unforgettable experiences. A fully recovered and robust tourism sector is key to our government’s ongoing work in building an economy that works for all Canadians.”
- The Honourable Randy Boissonnault, Minister of Tourism and Associate Minister of Finance
“The support from ACOA will make a real impact at Poley Mountain. It will assist with our ongoing initiatives to diversify to an all-season tourism destination. With 300 acres of wilderness and a large, modern lodge, Poley Mountain Resorts is well positioned to be a pillar of tourism, employment, and economic development in the upper Bay of Fundy region. The Tourism Relief Fund very much supports that vision.”
- Michael MacNeil, President, Poley Mountain Resorts
Quick facts
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Poley Mountain is located between New Brunswick's three major cities, Moncton, Saint John, and Fredericton. The resort has 30 skiing trails, eight bike trails, four lifts, and a large five-storey tower with a scenic view of the mountain and Sussex area.
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The Tourism Relief Fund is a $500-million national program to support the tourism sector in Canada, including $485 million for regional priorities administered by Canada’s regional development agencies and $15 million for national priorities administered by Innovation, Science and Economic Development Canada.
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A minimum of $50 million of the fund’s budget has been earmarked for Indigenous tourism projects. Indigenous communities that rely heavily on tourism have been disproportionately affected by the pandemic.
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$48.5 million from the Tourism Relief Fund has been allocated to the Atlantic Canada Opportunities Agency to administer in the Atlantic region.
Associated links
Contacts
Marianne Blondin
Press Secretary
Office of the Minister of Official Languages and of the
Atlantic Canada Opportunities Agency
Marianne.Blondin@acoa-apeca.gc.ca
Danielle Phillips
Communications Manager
Atlantic Canada Opportunities Agency
Danielle.Phillips@acoa-apeca.gc.ca
Jamie Hare
General Manager
Poley Mountain Resorts Ltd.
jamie@poleymountain.com
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