Increasing Cape Breton’s Tourism Draw
News Release
Government of Canada supports tourism growth on Cape Breton Island
July 25, 2017 – Louisbourg, NS – Atlantic Canada Opportunities Agency
Tourism businesses across the country are a major source of employment, particularly for workers under 35 years of age who occupy 51% of jobs in tourism industries. Many are the economic life-blood of the communities in which they exist, creating jobs and purchasing local products and services. As part of the Atlantic Growth Strategy, the Government of Canada is committed to making strategic investments in the region’s growing tourism sector to increase visitation and employment numbers.
In 2016, Cape Breton saw a 15% increase in room nights sold over the previous year. Destination Cape Breton Association (DCBA) aims to see tourism spending grow on Cape Breton Island, thanks in part to a $1.92M Government of Canada contribution aimed at supporting the implementation of the organization’s 2017-2019 Strategic Plan.
Rodger Cuzner, Member of Parliament for Cape Breton-Canso, was in Louisbourg today to share details of the government’s contribution on behalf of the Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency (ACOA).
The plan seeks to reinforce Cape Breton Island as a premium tourism destination by showcasing the Island’s greatest assets, both nationally and internationally. This project will result in increases to room nights sold, visitor spending, and length of stay. It will also add to the number of travelers seeking unique local experiences such as whale watching, ziplining, or farm-to-fork dining.
Tourism Nova Scotia, through its industry partnership programs, is co-investing with DCBA in digital marketing and content development to promote Cape Breton in markets outside Atlantic Canada. The Island’s five municipalities are also supporting the implementation of DCBA’s strategic plan.
Quotes
“The Government of Canada is pleased to partner with the provincial and municipal governments and the private sector to undertake projects that stimulate the region’s economy and build on Atlantic Canada’s competitive advantages. Cape Breton Island has much to offer its residents and visitors and this project ensures the world will know it.”
- The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development and Minister responsible for the Atlantic Canada Opportunities Agency
“A sustainable tourism industry is vital to building a strong, healthy economy for our region. Cape Breton has an unparalleled global reputation with a winning mix of scenery, culture, and adventure. This project will help shine a brighter light on the region, drawing new visitors who will enjoy our attractions and hospitality, and return home to tell their friends and family.”
- Rodger Cuzner, Member of Parliament for Cape Breton–Canso
“Tourism is important to Cape Breton Island. I am proud that the federal and provincial governments are supporting this valuable industry. Our goal is to increase the number of visitors to Cape Breton, and our support for marketing will help us do that.”
- The Honourable Geoff MacLellan, Minister of Business and Minister responsible for Tourism Nova Scotia
“Tourism is a leading industry for Cape Breton Island. There has been continous growth over the last five years due in part to the support from ACOA and the mobilization of industry to deliver what our visitors are looking for in a destination."
- Mary Tulle, CEO of Destination Cape Breton Association
Contacts
Alex Smith
Director of Communications and Outreach
Atlantic Canada Opportunities Agency
Phone: 902-426-9417 / 902-830-3839 (cell)
E-mail: alex.smith@canada.ca
Mary Tulle
Chief Executive Officer
Destination Cape Breton Association
Phone: 902-539-0300 (office)
E-mail: mary@dcba.ca
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