Public opinion research

The Canada Revenue Agency (CRA) collects attitudinal data through Public Opinion Research (POR) to support its planning and decision-making. This data collected through POR allows the CRA to:

• assess public response to proposals or initiatives;
• examine the effectiveness of policies, programs, and services;
• measure progress in service improvement; and
• evaluate the effectiveness of communications activities.

In keeping with the requirements of the Policy on Communications and Federal Identity concerning POR that is conducted with public funds, the CRA provides final reports from contracted POR projects to Library and Archives Canada within six months of completing the data collection. To see final reports for all completed contracted POR projects conducted by the CRA, please visit Library and Archives Canada.

Current projects

Here is a list of current projects for which the CRA is gathering the public’s opinions and feedback:

Contracted POR:

• Qualitative Research on Progress Tracker and Submit Documents Services
  • Contractor: Sage Research and Synchro Research
  • September-October 2024
  • Online focus groups
• Canada Revenue Agency (CRA) GST/HST Compliance Study
  • Contractor: Earnscliffe Strategies
  • April-May 2024
  • Online survey
• Business Number Registration Modernization Project
  • Contractor: Ipsos Public Affairs & Decision Point
  • May-June 2024
  • Online focus groups
• Benefits and credits advertising campaign – post campaign evaluation
  • Contractor: Ipsos Public Affairs
  • May 2024
  • Online survey
• 2023/2024 Annual Corporate Research – Qualitative Component
  • Contractor: Phoenix Strategic Perspectives Inc.
  • June-July 2024
  • Online and in person focus groups
• 2023-2024 Credential and Authentication Qualitative Research Program
  • Contractor: Nanos Research
  • June-July 2024
  • Online focus groups

Non-contracted POR:

• Canada Revenue Agency Perceived Procedural Fairness Survey 2024
• 2024 Community Volunteer Income Tax Program Year-end Survey
• Agency Wide Point of Contact Feedback
  
  • Individuals Call Centres
  • Business Call Centres
  • My Account Online Portal
  • My Business Account Online Portal
  • Represent a Client Online Portal
  • Online Chat Service
• Assisted Compliance (AC) Survey
• Liaison Officer (LO) Service Survey
• Dedicated Telephone Service Annual Survey
• Dedicated Telephone Service post-call satisfaction Survey
• Disability Tax Credit Applicant Survey
• Advance Income Tax Rulings Survey
• Technical Interpretations Service Survey
• Survey on tax obligations and compliance in the real estate sector