Financial Literacy Month

From: Financial Consumer Agency of Canada

November is Financial Literacy Month

2024 marks the 14th edition of Financial Literacy Month in Canada. The Financial Consumer Agency of Canada (FCAC) leads this important national campaign that helps advance the goals of the National Financial Literacy Strategy 2021-2026. Throughout the month, FCAC engages with Canadians and works together with organizations from the private, public and non-profit sectors to help strengthen the financial literacy of Canadians and build their financial resilience.

About this year’s campaign

“Money on your Mind. Talk about it!”

Talking about money remains a taboo for many Canadians. People can find it difficult to discuss financial matters, such as personal debt, with family and friends. Many feel shame or embarrassment, or are worried about being judged.

Research shows that talking about money builds financial confidence, and can lead to better financial outcomes. This is especially true for women.

This November, FCAC is launching its Money on your Mind. Talk about it! campaign aimed at destigmatizing conversations about money by encouraging Canadians to share their financial experiences and ask questions.

FCAC wants Canadians to take action in November by “doing one thing” to boost their financial confidence, such as checking their credit score, talking to a friend about budgeting, or asking questions to a trusted financial professional. During the campaign, Canadians can also engage in conversations on social media with the #MoneyOnYourMind challenge.

Get involved

If you’re a stakeholder, get information and resources to help promote this year’s campaign and tailor your activities to your sector and audiences.

A participation guide, digital images, social media messages and ready-to-use articles are available in the promotional toolkit.

During Financial Literacy Month, talk about money on your social media accounts to help raise awareness of the importance of financial literacy. Use the hashtag #MoneyOnYourMind and #FLM2024 to follow and share information on social media.