To support Canadian agri-food companies in reaching these markets, today, Francis Drouin, Parliamentary Secretary to the Minister of Agriculture and Agri-Food, announced up to $5.5 million over 3 years to Group Export Agri-Food Québec-Canada through the AgriMarketing Program, an initiative under the Sustainable Canadian Agricultural Partnership.

"Thanks to the hard work of Canadian producers, processors, and exporters, our agriculture and food exports reached nearly $100 billion last year. I want to keep that momentum going and make Canada the supplier of choice for customers around the world. I have no doubt that this important investment will give Canadian agri-food exporters the support they need to get their top-quality products on even more kitchen tables."

- The Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food

"It's a pleasure to announce this significant investment our government is making so Group Export can support businesses that are joining international markets for the first time and bolster the success of existing cross-border operations. This will stimulate the economy and drive profits to hardworking, deserving producers."

- Francis Drouin, Parliamentary Secretary to the Minister of Agriculture and Agri-Food

"The exports of Canadian agri-food businesses in Quebec amounted to no less than $11.3 billion in 2023, and this funding will certainly support growth in the coming years. I would like to thank Agriculture and Agri-Food Canada for its continued trust in our organization."

- Martin Lavoie, President and CEO of Group Export Agri-Food

• Founded in 1990, Group Export is the link between exporters and markets outside of Quebec. With more than 450 members, Group Export is the largest association of agri-food exporters in Canada.

• Group Export's project activities will focus on promotion in the following markets: Canada, the United States, Germany, Spain, China, Mexico, France, Japan, the Republic of Korea, Singapore, Australia, and India.

• The markets covered by the project were selected based on sales growth for agri-food products.

• The AgriMarketing Program represents a federal investment of $129.97 million over 5 years under the Sustainable Canadian Agricultural Partnership (Sustainable CAP) and supports national agricultural sectors to increase and diversify exports to international markets and seize domestic market opportunities.

• AgriMarketing is part of a suite of AAFC programs, services, and tools available for the entire agri-food industry to do business beyond Canada's borders, including Canada Brand and the Canadian Pavilion Program.

• The Sustainable CAP is a $3.5-billion, 5-year framework (April 1, 2023, to March 31, 2028), between the federal, provincial and territorial governments to strengthen the competitiveness, innovation, and resiliency of the agriculture, agri‐food and agri‐based products sector.

Associated links

• AgriMarketing Program
• Group Export Agri-Food Québec-Canada

For media:

Francis Chechile
Press Secretary
Office of the Minister of Agriculture and Agri-Food
francis.chechile@agr.gc.ca

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Agriculture and Agri-Food Canada
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